...Amazon reviews, which were only mildly significant three years ago, now have a make-or-break impact on an author’s sales.
When you’re buying an ebook, there’s no helpful bookstore clerk to tell you what might be appropriate for your nine-year old niece, or if there are any new cozy mysteries you might enjoy, or whether the new Janet Evanovich is up to her usual standards.Instead, you check reader reviews and Amazon’s “also bought” suggestions. These are all generated by consumers, which gives the ordinary reader immense power.But most readers, especially those over 45, don’t have a clue this power exists.
If you’ve got favorite writers who aren’t superstars, they can use your help, right now—whether they’re with a small press, indie, or even published by the Big Six. The demise of bookstores and print book reviews means online reviews can make or break a new title. If you see a book hanging out there in cyberspace with only a couple of reviews—or none—remember that with just a few minutes of your time, you can jumpstart that writer’s career.Here are some helpful tips to get you started: